Sneakz
Art Director / Web Designer
Q1 2025
4 Weeks
Sneakz is a concept project exploring the intersection of footwear design and immersive digital storytelling. The aim was to showcase high-end sneaker models through a sleek, editorial-style layout with interactive motion elements. The design balances bold visual impact with clarity, allowing the product imagery to take center stage while enhancing the overall user experience.
01 Concept Generation
I started by brainstorming visual ideas and themes using ChatGPT to guide the creative direction. Through prompts and iteration, I shaped a mood and narrative that aligned with the futuristic, cinematic tone I envisioned for the project.
02 AI Image Creation
Using Midjourney, I translated those ideas into visuals—experimenting with different prompts, lighting styles, and compositions. This phase was all about refining the aesthetic, selecting the strongest images, and ensuring they conveyed the right atmosphere.
03 Post-Production
Once I had the final image selections, I brought them into Photoshop for color correction, contrast tuning, and subtle finishing touches. This helped unify the look, enhance focal points, and give the visuals a polished, gallery-ready quality.
