Sneakz
(About)
Client:
AeroStep Studios
Role:
Web Designer
Timeline:
4 Weeks
Date:
Q4 2025
Client:
AeroStep Studios
Role:
Web Designer
Timeline:
4 Weeks
Date:
Q4 2025
Client:
AeroStep Studios
Role:
Web Designer
Timeline:
4 Weeks
Date:
Q4 2025
(Process)
(01)
Trends & Sneaker Audit
Mapped the evolution of iconic silhouettes, materials, and colorways to identify the visual cues that instantly signal “premium.” Insights were distilled into a design language guide we called the Sneaker DNA Matrix.
(01)
Trends & Sneaker Audit
Mapped the evolution of iconic silhouettes, materials, and colorways to identify the visual cues that instantly signal “premium.” Insights were distilled into a design language guide we called the Sneaker DNA Matrix.
(01)
Trends & Sneaker Audit
Mapped the evolution of iconic silhouettes, materials, and colorways to identify the visual cues that instantly signal “premium.” Insights were distilled into a design language guide we called the Sneaker DNA Matrix.
(02)
Narrative Story-boarding
Wrote a four-chapter storyline (Discovery → Craft → Culture → Future) that threads through every section of the site. Each chapter pairs motion cues with product angles, ensuring every scroll feels like turning a page in a digital look-book.
(02)
Narrative Story-boarding
Wrote a four-chapter storyline (Discovery → Craft → Culture → Future) that threads through every section of the site. Each chapter pairs motion cues with product angles, ensuring every scroll feels like turning a page in a digital look-book.
(02)
Narrative Story-boarding
Wrote a four-chapter storyline (Discovery → Craft → Culture → Future) that threads through every section of the site. Each chapter pairs motion cues with product angles, ensuring every scroll feels like turning a page in a digital look-book.
(03)
Immersive Mock-ups
Built high-fidelity mock-ups in Framer, layering parallax lacing animations, subtle suede-to-leather texture shifts, and a “pivot” hover effect that lets users rotate the shoe 15° on the Y-axis without WebGL.
(03)
Immersive Mock-ups
Built high-fidelity mock-ups in Framer, layering parallax lacing animations, subtle suede-to-leather texture shifts, and a “pivot” hover effect that lets users rotate the shoe 15° on the Y-axis without WebGL.
(03)
Immersive Mock-ups
Built high-fidelity mock-ups in Framer, layering parallax lacing animations, subtle suede-to-leather texture shifts, and a “pivot” hover effect that lets users rotate the shoe 15° on the Y-axis without WebGL.
(04)
Editorial Polish & Launch
Refined typography grids, tuned color contrast for WCAG AA, and implemented a performance budget (all hero images < 200 KB WebP). The final sprint focused on QA across retina and foldable view-ports before publishing the live showcase.ality.
(04)
Editorial Polish & Launch
Refined typography grids, tuned color contrast for WCAG AA, and implemented a performance budget (all hero images < 200 KB WebP). The final sprint focused on QA across retina and foldable view-ports before publishing the live showcase.ality.
(04)
Editorial Polish & Launch
Refined typography grids, tuned color contrast for WCAG AA, and implemented a performance budget (all hero images < 200 KB WebP). The final sprint focused on QA across retina and foldable view-ports before publishing the live showcase.ality.
